Ooops Mobility

Most car brands sell a product. We're selling a person. Max — ambitious, a little bit unreasonable, building something real in a country that isn't his.

The goal is simple: not "a company selling cars", but "a dream in motion".

Where to start: a Founders Story Series ("How I moved to the Netherlands and started a car company", "Why I risked everything to build this business"), "Did you know?" hooks, and behind-the-scenes storytime moments about building a business abroad as a non-Dutch speaker.

01 · Urban Explorers & Everyday Renters. They want freedom, flexibility, a good price. Style matters more than status. They're tired of unreliable rentals, hidden fees and clunky apps.

02 · Conscious Consumers & Sustainability Enthusiasts. For them, transport is a climate question. They want transparency, purpose, accountability — and they can smell greenwashing from a mile away.

03 · Aspiring Owners & Community Builders. Entrepreneurial. Long-term thinkers. Interested in shared ownership, investment, models that still make sense in ten years.

Warm. Reflective. Slightly cinematic. The brand sounds like a person, not a press release.

Every post answers one of three questions: what do I want them to feel, what do I want them to learn, what do I want them to do next.

Emotional storytelling earns the right to talk about product — not the other way around. Warm tones, slower pacing, voiceover narration. Cinematic before commercial.

01 · Founder Storytelling — the heartbeat. Trust and emotion through behind-the-scenes moments. Transparency, grit, lessons.

02 · Value & Education. Explain car-sharing in plain words. Simplicity, savings, no hassle.

03 · Lifestyle & Freedom. Sell the feeling of mobility — not the car. Movement, convenience, joy.

04 · Sustainability & Community. Tap into a Dutch instinct: care for the environment, care for each other. Impact storytelling that's smart, not preachy.

TikTok — short, authentic, slightly rebellious. Founder POVs, BTS, humour, cinematic clips. 3–4× a week, 7–11 PM CET. The algorithm only cares about two things: the first three seconds, and whether people watch to the end.

Instagram — aesthetic, editorial, emotional. Reels with cinematic shots and founder narration. Carousels for lifestyle and highlights. 3× a week, 6–8 PM Mon and Thu. Saves and shares are the real currency here.

YouTube — the long form. A "Building a Car Company" series. Founder documentaries. Product deep dives. Shorts repurposed from TikTok. One 5–10 minute upload a week, plus three Shorts.

LinkedIn — reflective, story-driven. Founder journals, milestones, lessons learned. Text and carousel posts. 2× a week, 9 AM–1 PM Mon, Wed or Thu.

What works: "Day in the life" of a founder. "Startup chaos" moments. "3 days before launch: here's how I really feel." "I moved to the Netherlands with a dream — here's what happened next."

What we don't do: stock footage. Overly polished ads. Reposts without a story. Empty milestone posts. Anything that smells like "Buy this car!"

The goal is community built around transparency — not perfection.

Donut Media is the benchmark. Car knowledge, culture, humour, narrative, personality — all in one place. Their content turns cars into stories. Relatable, cinematic, never corporate.

The lesson underneath it: people don't rent or buy cars. They buy the stories they want to be inside.